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David Cabezas
Copywriter
Lo-fi site. Hi-fi Creative.
Smitten's unapologetically the best ice cream on the West Coast, and the best for date nights. We gave them two messaging efforts, 'We Ruined Ice Cream' + 'Couple Up,'ahead of Valentine's Day, getting people together over icy sweet deliciousness.
In-Store Poster:


Wild Postings found all around San Francisco.

Breaking the ice over ice cream. These IG ads ask people to screenshot, then find/complete their missing half, for a date + a free scoop.


Devious Cupids we commissioned for in-shop IG photo opps in all Smitten shops.

Date night scoops offer.

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