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David Cabezas
Copywriter
Lo-fi site. Hi-fi creative.
Smitten's unapologetically the best ice cream on the West Coast, and the best for date nights. We gave them two campaigns, 'We Ruined Ice Cream' + 'Couple Up,' ahead of Valentine's Day, getting people together over icy sweet deliciousness.
In-Store Poster:
Wild Postings found all around San Francisco.
Breaking the ice over ice cream. These IG ads ask people to screenshot, then find/complete their missing half, for a date + a free scoop.
Devious Cupids we commissioned (actually graffitied Smitten's walls) for in-shop IG photo opps in all Smitten shops.
Date night scoops offer.
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