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We were tasked with resurecting this once iconic brand. These are a few ways my partner and I helped do it. 

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COVID PIVOT: We saved Easter from COVID, made happy, and made Adage + Campaign with this digital bunny hunt (spot bunnies for a year of chocolate), growing Russell Stover's IG following by 174%.

 

I'd say sweeeet, but yeah...

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Here are the announcements posts + a FEW posts featuring hidden bunnies. 

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VALENTINE'S DAY: A couple of digital ads I wrote before leaving Cutwater, reminding football-loving guys to buy a heart-shaped box before it was too late for their dates. 

 

(These ran around the Superbowl.)​

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ESPN FEATURE: We landed a feature on ESPN, ensuring our message intercepted these football lovers ahead of Valentine's Day.

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SOCIAL POSTS: Some IG posts from early to mid.- 2020. (When I wrote for the account.) 

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