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A portion of the creative used to resurrect this once iconic brand.

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COVID PIVOT: We saved Easter from COVID and made Adage + Campaign with this digital bunny hunt (spot bunnies for a year of chocolate), growing Russell Stover's IG following by 74%.

 

I'd say sweeeet, but yeah...​

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(Click to see write-ups*)​

VALENTINE'S DAY: A couple of digital ads I wrote before leaving Cutwater, reminding football-loving guys to get what they forgot.  

 

(These ran around the Super Bowl.)​

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ESPN FEATURE: We landed a feature on ESPN, ensuring our message intercepted these football lovers ahead of Valentine's Day.

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SOCIAL POSTS: Some IG posts, reinforcing our platform, 'Make Happy,' from early to mid.- 2020. (When I wrote for social ) 

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