Here's how we debuted Edelman Financial Engines, financial planning for anything life throws your way. From the ground up, we created a fresh tag, broadcast, radio, OOH, and of course, some social + digital. I'm proud we created the idea of meeting people where they are, instead of promising sailboats and sunsets, or doom and gloom. It even allowed room for humor, something that's not easy to pull off in the financial sector. 

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Film:Biscuit Filmworks DP:Masanobu "Masa" Takayanagi Stills:Mark Seliger 

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