Here's how we debuted Edelman Financial Engines, financial planning for anything life throws your way. From the ground up, we created a fresh tag, broadcast, radio, OOH, and of course, some social + digital. I'm proud we created the idea of meeting people where they are, instead of promising sailboats and sunsets or doom and gloom. It allowed room for humor, something that's not easy to pull off in the financial sector. 

 

​